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Marketing Manager

McLean, VA

Overview

Create a content and syndication engine with a unified Bogart Wealth brand voice supported by a group of content creators and marketing/PR pros who will work across their silos together to produce intended results for the overarching growth and expansion of Bogart Wealth — both to attract more right-fit talent to the team and to attract more right-fit clients who need what Bogart Wealth has to offer.

Responsibilities:

  • Implements the organization’s advertising and promotional activities.
  • Analyzes target market information to identify and recommend effective marketing approaches.
  • Identifies new market segments that will benefit from company products.
  • Prepares effective advertising campaigns based on market research.
  • Maintains knowledge on emerging products and services.
  • Collaborates with senior executives to develop growth plans for the organization.
  • Collaborates with sales or marketing representatives to fully understand product and communication needs.
  • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
  • Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Presents design ideas and recommendations to marketing manager, committee, or sales team.
  • Creates and coordinates multimedia packages.
  • Schedules and develops filming scripts and production.
  • Performs other duties as assigned.

Qualifications:

  • Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.
  • Five to seven years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
  • Experience in the financial field, specifically the RIA space, highly preferred.
  • Excellent verbal and written communication skills that may include public speaking and presentations.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Proficient with Microsoft Office Suite or related software.

Benefits:

  • Competitive compensation depending on experience
  • Health benefits
  • A bonus program
  • A 401 (k) retirement plan
  • A fun and friendly team of colleagues
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